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The Karcher Group Wins Awards for Work with Local Nonprofits

2/28/2019
The Karcher Group (TKG), a full-service marketing agency, received two awards in the 2019 American Advertising Awards, a competition conducted by the American Advertising Federation – Akron (AAF – Akron). Commonly known as the ADDYs, the event recognizes the creative spirit of excellence in the art of advertising. TKG received awards at the district level, which included entries from Akron, Canton and surrounding areas, and are now eligible to compete at the national level. TKG received a gold award in the category of Public Service Online/ Interactive Website for its work on StarkHelpCentral.com. Working alongside Stark County Mental Health & Addiction Recovery (StarkMHAR), the team created a brand identity and a responsive, user-friendly web experience to resonate with Stark County teens, teachers, parents and caseworkers. TKG also won a silver award in the same category for its work on the United Way of Greater Stark County website. The Karcher Group crafted new messaging to help tell the United Way story, developed a multi-channel marketing strategy to get them noticed online and built their new website to roll out their updated digital identity.
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