Home > Blog > September 2019 > Introducing the New Greater Akron Chamber Logo

Introducing the New Greater Akron Chamber Logo

Thursday, September 5, 2019 by Audrey Wallace

A Chamber of Commerce is a collective of independent businesses and organizations with a shared mindset that we grow stronger by combining our strengths. The power of the Chamber and the businesses that invest in it creates a magnetic force that draws people in to build their companies, their families, and their lives here.  

With that in mind, we are proud to present the new Greater Akron Chamber logo – unique yet connected. Creating a place where you and your business want to be.

Great Akron Chamber

An Inspiring Journey 

To engage the community in the process of creating our new logo, we opened the opportunity to all creative people in our region to give everyone a chance to be involved if they were interested. We received over 40 submissions ranging from existing branding portfolios to custom designs for our new brand look.  

A committee of local marketing and art professionals from the community came together with the difficult task to review the fantastic collection of submissions and narrow down to the designer who would move forward with the logo design project. We plastered all the submissions on our conference room wall and it was an inspiring sight to see the creativity of our community expressed in such a unique way.

After a long and difficult deliberation, I had the pleasure of notifying Sunday Creative Co. that their design was selected. We were drawn to the connectedness their design expressed and the emphasis on the “C” in the shape of a map pin drop, with additional meaning that Greater Akron is a landmark place to be.

Exceeded Expectations 

As we got to know the design team behind Sunday Creative Co., it was clear we discovered a stellar team with local roots to support us through the full scope of the logo design project. Co-owners Christa Landwehr and Lauren Cattarin are both proud Kent State University Communication Design alumni. We loved what we read about their mission to build locally: 

We’re passionate about small businesses and strengthening the community. When small businesses flourish, the community responds and well-being rises. As born and raised Northeast Ohio locals, we are dedicated to enriching the community through our work and ambition. Through design, we aim to help our neighbors, make connections, and build partnerships that will ripple success for everyone around us.

Sunday Creative Co.'s values are to be friendly & courteous, timely & responsive, accurate & consistent, accessible & convenient, truthful & transparent, and responsible & reliable. Throughout this project, we have experienced all of those values, most notably timely & responsive, which is critical in our work. Especially when turning around a logo redesign project in the swift timeline we created! They exceeded expectations at every turn. 

Transforming the Future 

While our logo design project is now complete, the transformation has only just begun. The new leadership and strategies of the Greater Akron Chamber are making a positive impact far beyond the walls of our brand-new office. (If you have not visited yet, please do!)  

Our mission is to drive economic growth and prosperity for Greater Akron by supporting the success of the business community and acting as a convener of stakeholders on key issues facing the region. We are laser focused on our four strategies of business growth and retention, creating advantages for small and mid-market businesses, advancing economic inclusion, and driving workforce development. 

We are proud to have this vibrant, modern, and connected logo to mark the future of our work in the community.

Posted: Thursday, September 5, 2019 by Audrey Wallace | with 75 comments


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