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1474 Art Inc.: Q&A with Sekoya Kendrick

Thursday, June 25, 2020 by [email protected]

What is the background story of your business 1474 Art? How was it created?
We help artists accomplish their vision for their artwork. We help in all aspects whether they need help selling their art, marketing their work, or just being a creative guide for them. I started the company a year ago. I am just now really making moves and getting out there. I am trying to recognize and discover as many new artists as I can. It is an online art gallery for now because I want to be able to travel and continue to meet new artists that I can bring on.    
 
How has your business experienced growth?
The growth I have experienced so far has been due to networking. It has allowed me to find new opportunities for my business. Networking also showed me how many talented artists are right here in the area. I expect to see more growth in my community by providing recognition for unheard-of artists. I want to be able to take my company internationally at some point too.
 
What resources have you utilized?
I am apart of the MORTAR program through the Bounce Innovation Hub that just started. I also have a business mentor who is a part of the group that I have known for many years. My mentor has helped instill confidence in me to make this business a reality. It often takes other reaffirmation to realize that there are opportunities that my business can satisfy. 
 
Where does the 1474 Art name come from?
The number 14 comes from the year 2014. This is when I came up with the idea that is now my business. I write all the time and just jotted down some ideas back then. Until last year though it really has been just an idea for something I have always wanted to do because I am passionate about it. The 74 comes from my loving memory of my brother who passed away. He was always artistic and made me comfortable with expressing myself creatively. He made being artistic seem cool and normal.
 
What got you into the art industry and helping artists?
I actually started with a background in sales and marketing. I read a quote awhile back that inspired me to go follow my passion and not just a well-paying job. Eventually, you get sick of your job if it is not your passion. I have a lot of artistic friends. One of my artists who is signed under my agency has been my friend since elementary school. Even though I am not particularly artistic myself I have always had a natural understanding of art. I always loved helping my artistic friends express themselves. I realized that being around art puts me in my happy place.
 
What struggles have you faced in the scale-up of your company?
My own fear has been my biggest struggle. I have fought with the idea inside my head over and over wondering if this is the right thing for me to do. That was the hardest part for me because it is difficult to make someone else believe in an idea if you do not yourself. It is something I work on daily. I am always striving to grow my confidence in my business and myself each day. I think anyone who is passionate about starting a business has felt that way before.
 
How are you getting through this pandemic?
Thankfully, our gallery is online. During this pandemic, we have actually increased our subscriptions and other sales. I am guessing this is due to the fact that people have so much down time.
 
What are you most excited about for the MORTAR program?
I love educating myself on new things. I think being able to access more information will help me grow my business and help cultivate my passion. It is always good to be in contact with other great companies and hear other’s perspectives on things. I truly am just excited about the program as a whole it sounds awesome.   
 
How has the Greater Akron region played a role in the evolution of your company/career?
Everything in Akron is becoming so artistic. There seems to be more of an emphasis put on self-expression and art than almost anywhere else I have traveled. I think part of this has to do with all of the revamping they have been doing around the city. It is exciting for me because that means there will be artists for me to help showcase. Even if I do not sign anyone new it is always inspiring for me to see innovative artwork.
 
How can someone reach out?
The best way to contact me is through my Facebook, Twitter, or my website.
 
Sekoya Kendrick
@just_sekoya
https://www.1474artinc.com/
 
Posted: Thursday, June 25, 2020 by [email protected] | with 0 comments
Filed under: #ChooseGrowth


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